We unlock business performance

By growing the people behind the brands

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Marketing can be your growth engine

…if your people have the skills to fuel it.

Too often, a lack of knowledge and skills holds marketing teams back from delivering breakthrough performance.

The most powerful unlock isn’t one star player or a new tool. It’s strong, supported and empowered marketing teams. That’s where we can help you.

Learn more about the Locksmith way

Great marketing teams aren’t built by accident.

They’re built deliberately. Through strong leadership, shared ways of working, continuous learning, and clear expectations.

Founded by Chris Lock and Alex O’Rourke, LockSmith brings decades of hands-on experience from global brands like Coca-Cola and Diageo. We don’t just teach marketing theory. We know first-hand what it takes to build great marketing teams, and we created LockSmith to do just that.

See our work

How we build stronger marketing teams

Our promise is simple; we’ll grow the people behind your brand. Giving your team the skills they need to be brilliant marketers, and the confidence to apply them straight away.

Marketing Academies

We partner with ambitious marketing leaders to build world-class Marketing Academies from the ground up, and to evolve existing ones into something more transformational. Tailored to your business needs and culture, Academies aren’t generic training – they’re how you create sustained behaviour change at scale.

Let's build an academy

Developing functional skills

Our programmes are practical, fun and designed to give your team the skills they need to be brilliant marketers at foundation, expert and advanced levels. From strategic thinking and commercial skills to brand management and customer marketing, we have a course for every skill your team needs to succeed.

Check out our courses

Developing shared standards

You can have the most skilled marketers in the room, but without shared standards, execution is bound to fall short. We help businesses build a shared Way of Marketing, giving your team the foundation it needs to align, collaborate and consistently deliver great work.

Set your standards

But don’t just take our word for it. Listen to what these lovely people have to say.

"The content was excellent across all modules using a mix of academic thinking, practical tools, and great case studies from a range of brands – often which Alex or Chris have worked on – to bring them to life. If you have ever met Alex or Chris – you won’t need me to tell you how engaging they both are and put them together in a room and they deliver their materials with oodles of fun & energy. My team are already asking when they are coming back...”

Niall Mckee – Brand Director, Yeo Valley

“We needed an inspiring course to upskill our marketing community. Alex & Chris knocked it out of the park with a deeply engaging course, successfully blending their expertise with our processes.”

Neil Skinner – Marketing Director at Edrington UK

“The energy and passion that Alex and Chris brought to the subject was a joy to experience. I have never seen the team so engaged. The course has not only reframed and elevated the importance of the brief and brief writing as a process, but has changed our team’s way of working. It’s brought the different sides of a big team together and they are loving feeling closer to the work!"

Orla Nagle
Head of Brand, Vodafone

"Alex and Chris ran a discovery workshop for us. It was an invaluable kickstart to the training programme that they will deliver for us as it ensured that we spent time together as a leadership aligning on our priorities. When you’re investing significantly, having the senior team excited and clear on common goals is a must."

Katie Lee – COO at Wavemaker UK

"I can feel the team moving forwards on immediate changes which is so positive and exactly what I’d hoped for (immediate positive response). They are all in the process of formalising the brief template and new process as we speak."

Joe Palmer – Marketing Director at Lionsgate

"Once again, a fantastic training from Chris and Alex. Engaging, thought-provoking and inspiring to do better every day. Because stories, well told, change people’s lives."

Delegate – Clorox

Check out our work

We’ve unlocked the potential in this many marketers, and counting…

5184

Our thinking

Why poor briefs are to blame for bad marketing

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